econ

What was considered 'expensive' and 'inexpensive' at the time?

The most popular designer labels were Yves Saint Laurent, Oscar de la Renta, and Emilio Pucci. In the 70s when women began to wear pants on an everyday basis, the most iconic suits for work were the Chloé label created by Karl Lagerfield.

According to Chain Store Guide inexpensive fashion was usually found in department and chain stores such as Kohl’s, Dillard’s, The Gap, American Eagle, and Burlington Coat Factory. These options, although affordable, sell mass produced items and are not exactly sustainable.